7 things to do as your business slows down

As businesses continue to struggle with ongoing restrictions or reopening in the new mask-wearing, social-distancing, heavy disinfecting and frequent hand-washing normal, it happens that our business is slow. And it may take a while for the business to go back to the pre-pandemic levels of activity. Although it is important to take advantage of these “slow moments” to stop and smell the flowers, these periods can also be an opportunity to work on other things.

Here are 7 things to do when business is slow:

1. Create content — if like most businesses you have a web presence, work on getting more visibility online. Write articles or blogs, create videos, make podcasts, etc. This not only allows for more visibility but also establishes your expertise in the industry and more importantly helps to attract new customers. With the free time that you recently found yourself having more of, use it to get ahead by creating content for the next few weeks or months.

2. Network & expand your network — just because we are social distancing does not mean we cannot network and meet people. Most networking groups have now moved to online meetings, video conferencing, virtual mixers, etc. Be creative, do a Zoom happy hour with a former colleague or Facetime a former customer. Stay connected and keep connecting.