A Look into Count Dracula: How to Create a Strategy for Brand Immortality

“There is a reason why all things are as they are.” — Dracula

I’ve always loved Halloween…and why not? It’s the only holiday where I get to come out and be my true self… a wicked witch who gets treats for doing so. But apart from that, my fascination with Halloween has also been fueled by my love for the dashing and mysterious Count…