A Look into Count Dracula: How to Create a Strategy for Brand Immortality

“There is a reason why all things are as they are.” — Dracula

I’ve always loved Halloween…and why not? It’s the only holiday where I get to come out and be my true self… a wicked witch who gets treats for doing so. But apart from that, my fascination with Halloween has also been fueled by my love for the dashing and mysterious Count Dracula — especially after watching Bela Lugosi portray him in the movie. As a kid, it scared the bejeezus out of me! And boy the heart-pumping, spine-tingling thrills felt so good, I was instantly smitten.

Clearly, I’m not alone in my fascination for the beguiling vampire character. Lovers of the Count are aplenty, spanning multi-generations, so Hollywood has been reprising bat-morphing countless times in movies, television, stage, and even commercials, making the beloved character even more well-known than he already is. Let’s take a look at a few of the blood-sucking personalities that have continued to haunt, albeit entertain us.

• Cereal: General Mills Count Chocula
• Animation: Hotel Transylvania 3-movie trilogy, Sesame Street’s Count Von Count
• Comedy: The Munsters, Addams Family
• Drama: Interview with a Vampire, Bram Stoker’s Dracula