“Back to the Future” of Business: Navigating with Economic Indicators

Deborah Goldfarb
4 min readAug 5, 2024

The best movies undoubtedly came from the 80s. Back then, when we all flocked to movie theaters, I was completely captivated by the ‘Back to the Future’ trilogy. Who could resist falling for the time-traveling DeLorean, the adrenaline-pumping scenes, stunning visual effects, and abundant humor? Even four decades later, this film continues to captivate audiences, which is no surprise given its adaptation into a Broadway musical.

“Great Scott!” Fast forward to today, as a business owner, who knew I would harness a similar power through economic indicators — my version of the DeLorean’s dashboard, helping me navigate the future of businesses?

That moment in the film where Doc Brown reveals the DeLorean to Marty, all wrapped in the quirky charm of the characters, perfectly captures the potential I feel when analyzing economic trends and forecasts. Just as the DeLorean empowered Marty and Doc to explore and influence future events, these indicators provide the insights needed to steer businesses through the uncertainties of the economic landscape.

Understanding Your Economic Dashboard

Each economic indicator on your dashboard offers critical insights into various aspects of the economic environment:

  • GDP (Gross Domestic Product)

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Deborah Goldfarb

Debbie Goldfarb is the founder of Biz Made EZ and is a well-respected marketing and branding consultant working with both small and large businesses.