Being Queen of Something — Everything You Need to Know About Influencer Marketing

“What’s a queen without her king? Well, historically speaking, more powerful.”

Like most people I’ve been obsessed with the British Royal family for the longest time keeping tabs on what they are doing, where they are going, and what the royal women are wearing. I still remember so vividly the epic event when Prince Charles married Lady Diana in 1981 in a lavish and highly publicized wedding ceremony at the St. Paul Cathedral in London. Their story was a fantasy come true — a prince swept a commoner off her feet and brought her into the royal family. And I’ve continued to follow the family saga.

A couple of weeks ago, as I was reading about Queen Elizabeth II funeral procession and King Charles III’s ascension to the crown, I came across the big brouhaha over the 620 companies the Queen endorsed by granting something called a “royal warrant” and was absolutely floored. I know just how important endorsements are for brand awareness…but an ‘effing royal warrant! Must be a British thing, ha! Well, shame on me! That term has been used by the royal family for the last 200 years. As a matter of fact, the British Crown has been in the endorsement business since 1765 when King George III’s wife Queen Charlotte endorsed Wedgwood as the Pottery of her Majesty. Practically overnight, demand…