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Cards of Hearts: Business Lessons Wrapped in Love
It always comes as a surprise to my friends that among all the holidays, Valentine’s Day holds a special place in my heart. Looks can be deceiving, right? At our house, Valentine’s isn’t just about sweet nothings; it’s a battle of wits and giggles in finding the Best VD card. All in the name of love!
Love by the Numbers: A Quick Peek at Cupid’s Stats
Every February, the world seems to turn a bit softer, a bit pinker, and a whole lot more romantic. But behind all those heart-shaped chocolates and bouquets, there’s a less sung hero — greeting cards. These little folded ambassadors of affection are a major player in the love game. Here’s a snapshot of just how big-hearted the greeting card game is on Valentine’s Day: 40% of Cupid’s fans gift greeting cards.
- A whopping 145 million cards wing across the globe for a total of $19.2B.
- Stateside, in 2022, the average American dropped close to $7.50 per card for a total $8.1M in revenue.
Trending Now: The Evolution of Expression in Greeting Cards
Remember when finding the perfect Valentine’s Day card meant rifling through stacks at the store, hoping to find one that resonated? Those days are becoming a quaint memory as greeting cards transform into a dazzling blend of art and technology. No…
