Cracking Open Success: Email Marketing Wisdom from a Cookie

Deborah Goldfarb
4 min readMay 22, 2024

As a Jewish American, I’ve embraced a delicious tradition that extends beyond the usual roast dinners to include the vibrant flavors of Chinese cuisine — a choice that feels especially fitting not just on Christmas but throughout the year, and yes, even during Jewish holidays. But when May rolls around, celebrating Asian American Heritage Month gives me the perfect excuse to frequent my favorite Chinese restaurants even more.

Whether I’m wrestling with chopsticks over a steaming plate of dim sum or savoring the crispy, golden perfection of fried rice, each visit is a tribute to the rich cultural tapestry these culinary experiences represent. And as every meal draws to a close, I eagerly anticipate that final, sweet ritual — cracking open a fortune cookie, whether it’s nestled beside my bill at the restaurant or tucked among the leftovers in my takeout bag.

Fortune Cookie Finale

There’s a unique charm to the fortune cookie that brings delightful anticipation. Each cookie, encased in its crisp, sugary shell, conceals a slip of paper bearing a snippet of wisdom, a glimpse of the future, or a playful prophecy. This tiny, unexpected treat does more than just satisfy our sweet tooth — it stirs our curiosity and sparks conversations, making it a special, communal ending to our meal. Whether fortune…

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Deborah Goldfarb
Deborah Goldfarb

Written by Deborah Goldfarb

Debbie Goldfarb is the founder of Biz Made EZ and is a well-respected marketing and branding consultant working with both small and large businesses.

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