Crowdfunding: How to win the game

“All I need right now is a hug… and five hundred thousand dollars in cash.”

I was an entrepreneurial child. I sold candies in grade school — Pop Rocks, Reese’s Pieces, Gobstopper, Jelly Belly’s, Cinnamon toothpicks etc. to make enough money to buy the Spiderman apparel I’d been eyeing, and the cool kids were wearing. Where did I get the money to start my business? Spare change from grandpa, grandma, aunts…