Does age really matter when it comes to brands?

“I finally figured out what I wanted to be when I get older… younger.”

I hated being a kid! I have spent most of my childhood life wanting to be older. I guess I finally got what I wanted… I got older. But wait… now I want to be younger, to turn back time! What the hell! I’m certain that most people feel the same way as I do. Is age really just a number?