Embracing the ‘Ugly’: A Holiday Twist on Effective Advertising

Deborah Goldfarb
4 min readDec 21, 2023

Once upon a time, during the Victorian era, festive knitwear began its journey, embodying the spirit of Christmas in its every thread. Fast forward to today, and this tradition has evolved — or should we say, escalated? The holiday season now flaunts a degree of commercialization where garments grow more outlandish by the year. Enter the era of Ugly Sweaters.

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Deborah Goldfarb

Debbie Goldfarb is the founder of Biz Made EZ and is a well-respected marketing and branding consultant working with both small and large businesses.