From Heartstrings to Purse Strings: Swiping Right on Business and Love

Deborah Goldfarb
4 min readMar 20, 2024

This online dating phenomenon has got me thinking… Why can’t we apply a simple swipe left to real-life scenarios? Imagine the efficiency! That client who just doesn’t grasp your vision? Swipe left. That partnership brimming with potential? Big swipe right. The more I delve into this analogy, the more the worlds of online dating and business development converge into a captivating parallel universe. While they may seem worlds apart, these realms share a surprising number of strategies and comedic mishaps. Let’s navigate these waters together, shall we?

Marketplace Matchmaking

Diving into business development is eerily similar to curating an online dating profile. Your profile picture? A sleek, attention-grabbing logo. Those captivating personal bios? Replaced by infographics showcasing upward trends and compelling case studies. Forget about flaunting hobbies; here, it’s all about boasting your strategic advantages and market expansion plans. Who knew a balance sheet could serve as your most attractive feature?

Negotiating: The Courtship Dance

Enter the negotiation phase, reminiscent of that moment when the check arrives during a date. Both parties play a tactical game, hoping the other person will pick up the tab while secretly willing to compromise…

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Deborah Goldfarb

Debbie Goldfarb is the founder of Biz Made EZ and is a well-respected marketing and branding consultant working with both small and large businesses.