How Storytelling in Marketing Can Lead to a Happy Ever After for your Brand

“No matter what you do your job is to tell your story.” — Gary Vaynerchuck

My grandma was a great GIN player. While playing my grandma would tell me stories in Yiddish and English. My favorite English story told was that of The Tortoise and The Hare.

The story goes that for years the Hare mocked the Tortoise for being so slow. To prove despite his slowness he can go places, The Tortoise challenged The Hare to a race. Of course at the start of the race the Hare jumped out to a big lead… But midway the Hare stopped to take a short nap. In the meantime — the Tortoise slowly but surely passed the sleeping hare. Suddenly, the Hare woke up and realized that no matter how fast he ran he would never beat the Tortoise to the finish line. Of course its a very old wise tale…however, it remains timeless.

Why do I love it?

• It’s relatable
• It’s engaging
• And, it’s memorable

It must be in our DNA to love stories. After all, this is how we connect with people. From the family dinner conversations sharing the day’s events, to gossip from our nice but nosey neighbors to secrets exchanged between partners — we create deeper and more intimate relationships.