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How to Pivot Your Business to Digital Marketing
“If your business isn’t on the internet, then your business will be out of business.” — Bill Gates
As businesses try to be resilient amidst the uncertainty, customer buying preference has shifted to digital from traditional in-person dealings. And it looks like these kinds of interaction is how the next normal will be like — post pandemic.
We may be convinced that going digital is the way to move forward as we get ready for recovery or, God forbid, a resurgence of the virus. The question is what strategy do we use and what message are we sending out to our digital audience. Of course, the strategy would have to be tailored depending on your audience and at low to zero-cost, when possible.
Here’s some digital marketing strategy that you can use.
- Make sure you have a professional looking website that is easy to navigate and reflective of your brand. For retail businesses, set-up an e-commerce website, if you don’t have one yet. If you are not tech savvy, there are drag and drop templates that are easy to use and customize from GoDaddy, Wix, Square Space, to name a few.
- Get found on Google — they are the biggest search engine. Optimize your website for SEO. There are a few free search engine optimization tools available — Google Ads — Google Keyword Planner, Uber…
