How to pivot your business to success in 2021

“Change is not a four-letter word… but often your reaction to it is!”

Last Saturday night — I was surfing the channels looking for late night flicks when I came across an old rerun of The Rocky Horror Picture show. By sheer luck I tuned in at the perfect time to watch the cast singing The Time Warp song. Almost immediately my marketing addled brain transposed the original Let’s Do the Time Warp refrain to Let’s Do the Pivot Today.

Crazy, no? After whistling the refrain for a couple of days — I decided to dedicate an entire blog to the importance of a pivot in business.

Pivot — v. (synonyms) rotate, turn, revolve, spin, swivel, twirl, whirl.

As we know COVID-19 has:

• created unprecedented challenges
• transformed consumer habits
• disrupted business models and supply changes
• increased demand for essential products/services, and
• Rendered many non-essential businesses, products, and services insignificant or even obsolete.

Due to all these factors and more, the word “pivot”, along with “new normal”, has quickly became two of the most overused concepts for business.