‘It’s a Wonderful Life’ in Business: The Joy of Social Entrepreneurship

Deborah Goldfarb
4 min readNov 30, 2023

“All you can take with you is that which you’ve given away.” — on George Bailey’s wall.

Holiday season at my place means hot cocoa, twinkling lights, and our favorite tradition — cozying up for a movie. Among my favorites as a child was ‘It’s a Wonderful Life.’ Watching George Bailey’s heartwarming journey always sparks a thought: What if business could be a force for good, just like George’s life-changing deeds in Bedford Falls?

Discovering the George Bailey in Every Entrepreneur

Social entrepreneurship is like stepping into George Bailey’s shoes. It’s about weaving profit with purpose, and business with benevolence, creating a tapestry of positive impact that extends far beyond the bottom line.

A Kaleidoscope of Social Ventures

From community-focused cooperatives to socially responsive giants, the world of social entrepreneurship is as varied and vibrant as Bedford Falls’ townsfolk:

  • Cooperatives: Grassroots, community-led solutions.
  • Social Firms: Inclusive businesses for all.
  • Socially Responsive Companies: Big players with even bigger hearts.



Deborah Goldfarb

Debbie Goldfarb is the founder of Biz Made EZ and is a well-respected marketing and branding consultant working with both small and large businesses.