Lessons from Lululemon: An Imperfect Journey to Athleisure Dominance

Deborah Goldfarb
4 min readJan 23, 2024

Legend has it that Lululemon was born from the cosmic threads of enlightenment and flexibility. Their arrival on Earth was heralded by a choir of angels singing the praises of breathable fabrics and moisture-wicking technology. From that moment on, the world has never been the same. Ladies and gentlemen, allow me to introduce you to the one and only Lululemon, the God of…

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Deborah Goldfarb

Debbie Goldfarb is the founder of Biz Made EZ and is a well-respected marketing and branding consultant working with both small and large businesses.