Life in Plastic, It’s Fantastic: Unpacking Barbie’s Corporate Evolution

Deborah Goldfarb
4 min readSep 23, 2023

If you’re a Boomer like me, or a Gen Xer, you’ll fondly recall the very beginning days of color TV, featuring Fred Flintstone yelling, ‘Wilma!’ and George Jetson complaining about his sprockets. Ah, nostalgia! However, while many icons from that era might simply collect dust on the shelf, our girl Barbie has done more than just survive.

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Deborah Goldfarb

Debbie Goldfarb is the founder of Biz Made EZ and is a well-respected marketing and branding consultant working with both small and large businesses.