Qualities of relevant brands, and why it matters now more than ever

“We have to keep transforming ourselves to stay relevant for the future.”- Maurice Levy

Bob Dylan sang about it in his anthem in 1964… the times they are a-changin. Well, his message still resonates to this day. Times are a-changing indeed, they always have been, only this time they are changing drastically, or so it seems.

Nowhere is this change more apparent than in business. And the changes are impacting all businesses — big and small. To name a few, there’s…

• Escalating inflation (40 year high) and subsequent rate hikes by the Fed
• Skyrocketing gas prices
• Labor shortage
• The Big Quit
• Housing crisis and soaring rents
• Global slowdown
• Russia’s invasion of Ukraine
• Ongoing COVID challenges
• Global warming and climate change
• Infant formula shortage
• Monkey Pox threat, and the list goes on…

These are extremely trying times particularly for small businesses. It’s important now more than ever to be resilient and move ahead in business. A great example of this resiliency are key brands that have risen to the…