Qualities of relevant brands, and why it matters now more than ever
3 min readMay 23, 2022
“We have to keep transforming ourselves to stay relevant for the future.”- Maurice Levy
Bob Dylan sang about it in his anthem in 1964… the times they are a-changin. Well, his message still resonates to this day. Times are a-changing indeed, they always have been, only this time they are changing drastically, or so it seems.