Staying in Tune: Drawing Business Relevance Lessons from Taylor Swift

Deborah Goldfarb
3 min readApr 1, 2024

Brunch last Sunday brought an unexpected revelation. While sipping on my second cup of coffee, I turned to my friend’s teenage daughter, trying to strike up a conversation that would bridge our generational gap. ‘So, are you a Taylor Swift fan?’ I ventured, only to be promptly corrected with a blend of amusement and mild exasperation, ‘It’s ‘Swiftie,’ she said, rolling…

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Deborah Goldfarb

Debbie Goldfarb is the founder of Biz Made EZ and is a well-respected marketing and branding consultant working with both small and large businesses.