The Art of Regifting: From Seinfeld to Business Strategy

Deborah Goldfarb
3 min readJan 8, 2024

Do you remember the ‘Label Maker’ episode from Seinfeld? It’s where the term ‘regifting’ leaped from our TV screens into our everyday vocabulary. In this episode, Jerry receives a label maker as a thank-you gift from Tim Whatley, to whom he had given Super Bowl tickets. Elaine, who had previously gifted the label maker to Whatley, suspects it’s the same one and accuses Whatley of…

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Deborah Goldfarb

Debbie Goldfarb is the founder of Biz Made EZ and is a well-respected marketing and branding consultant working with both small and large businesses.