The Art of Regifting: From Seinfeld to Business Strategy

Do you remember the ‘Label Maker’ episode from Seinfeld? It’s where the term ‘regifting’ leaped from our TV screens into our everyday vocabulary. In this episode, Jerry receives a label maker as a thank-you gift from Tim Whatley, to whom he had given Super Bowl tickets. Elaine, who had previously gifted the label maker to Whatley, suspects it’s the same one and accuses Whatley of ‘re-gifting.’ The hilarity and awkwardness of the situation struck a chord, and just like that, a new social faux pas was born — or was it?

Post-Holiday Regifting: From Fruitcake to Fine Wine

Ah, the regifted fruitcake — a classic! I’ve had my fair share, each one making its mysterious rounds during the holidays, from one unsuspecting recipient to another. It’s funny how these fruitcakes seemed to have more travel stories than most of us.

Fast forward to today, especially after the holidays, and it’s all about bottles of wine. Haven’t we all received that one bottle that seems like it’s seen more places and parties than we could ever dream of? The evolution from fruitcake to wine in the world of regifting is almost like watching a social tradition grow up — from its awkward, gaudy adolescence to a more refined, albeit still quirky, adulthood.