The Power of Positive Thinking — Being Optimistic in Challenging Times

Deborah Goldfarb
4 min readFeb 14, 2022

“We are all in the gutter but some of us are looking at the stars.” — Oscar Wilde

Ever wonder why some people immediately see the bright side of just about any situation and seem to make friends wherever they go? I know I do. You see, I was a pessimistic realist most of my life, which I mainly attribute to the information acquired by endless research that I do in my business consulting practice, and life experiences too. Coupled with that I’m a classic introvert where I embody the old adage, “you have two ears and one mouth for a reason.”

For years this “cup half empty” approach served me well, especially when implementing a wide variety of intricate and multi-faceted marketing campaigns. And as I advanced in my career and switched from implementation to strategic planning, I continued the same approach with much fanfare recognizing once again that being a pessimistic realist helped me carefully craft the most complex of strategic plans.

But the last couple years have somehow led me to an epiphany and changed the way I think. The ongoing pandemic-stricken, inflation anxious, and mostly virtual social interactions switched my mindset into being an optimistic realist. I know it’s been quite a shocking revelation — that a “cup half-empty” could become a “cup half-full”.

COVID-19 has had a profound negative effect on the mental health of the nation. Add to that the rising prices, the great resignation and labor shortage, global supply chain crisis and a very polarized society among others. It’s hard to become optimistic when faced with so much negative news.

Could it have something to do with the human spirit and our capability to rise above insane challenges and market situations?

Hmmm — let’s explore further ….

As a business advisor under these difficult and often trying times — I consistently smile while on Zoom, provide comedic relief and even life coaching. I teach people to forgive themselves, not take anything so seriously and adapt a more positive mindset. Somehow my philosophy for others has now translated for me as well.

Crazy, no? I thought so until I realized that I actively seek to turn every “no” into a “yes”. I do…

Deborah Goldfarb

Debbie Goldfarb is the founder of Biz Made EZ and is a well-respected marketing and branding consultant working with both small and large businesses.