Tokyo 2020 Olympics from a Marketer’s perspective: Boon or Boondoggle

“Let me win. But if I cannot win, let me be brave in the attempt.” — Special Olympics athlete oath

The 1984 Los Angeles Olympics was a memorable event and a proud moment for Angelenos, like me. I was fortunate enough to attend three different sports: baseball, basketball, and archery. It was at the baseball game at the Dodgers Stadium that I…