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Valentine’s Day 2024: The Love Hangover
Ah, Valentine’s Day has come and gone, leaving in its wake a trail of wilting roses, half-eaten chocolates, and perhaps a few love-struck souls still floating on cloud nine. Despite it being a truly corny holiday, Valentine’s Day is our day of love. Whether we participate in this commercialized affection, Valentine’s Day is a heavyweight in the annual shopping calendar.
Let’s crunch the post-Valentine numbers and see how love — and consumerism — played out in recent years.
38.39% view it as a sweet reminder of romance.
33.23% see no need for a specific day to declare their love.
16.13% call it an artificial occasion, a concoction by those cunning marketing folks.
And let’s not forget the gems from our previous years’ findings:
14% of women send flowers to themselves (because why not?).
3% of pet owners make sure their fur babies aren’t left out.
Condom sales soar, and so do the sales of home pregnancy tests come March.
Surprisingly, 64% of men are last-minute planners for Valentine’s Day.
And a staggering 53% of women might reconsider their relationship status based on their V-Day haul.
But here’s the kicker: COVID or not, Valentine’s Day remains a retail bonanza and cloaking products in red or boxing them in hearts — -Quite Simply Work
2024: The Year Valentine’s Day Got Its Groove Back
With the pandemic shadows receding, 2024 is poised to be a landmark year for Valentine’s Day revelers and skeptics alike. An anticipated 136 million Americans are gearing up to spend an average of $192.50 each on everything from romantic gestures for partners to acknowledgment of friends, coworkers, and pets, aiming for a grand total of $26 billion. That’s a whole lot of love (and money) circulating, including the following trendsetters.
- Candy continued to reign supreme with 57% exchanging sugary treats.
- Greeting cards remained strong at 40%, because words do seem to speak louder.
- Flowers and an evening out are always a welcome treat keeping florists afloat and restaurants busy.
