Valentine’s Day 2024: The Love Hangover

Deborah Goldfarb
3 min readFeb 20, 2024

Ah, Valentine’s Day has come and gone, leaving in its wake a trail of wilting roses, half-eaten chocolates, and perhaps a few love-struck souls still floating on cloud nine. Despite it being a truly corny holiday, Valentine’s Day is our day of love. Whether we participate in this commercialized affection, Valentine’s Day is a heavyweight in the annual shopping calendar.

Let’s crunch the post-Valentine numbers and see how love — and consumerism — played out in recent years.

38.39% view it as a sweet reminder of romance.

33.23% see no need for a specific day to declare their love.

16.13% call it an artificial occasion, a concoction by those cunning marketing folks.

And let’s not forget the gems from our previous years’ findings:

14% of women send flowers to themselves (because why not?).

3% of pet owners make sure their fur babies aren’t left out.

Condom sales soar, and so do the sales of home pregnancy tests come March.

Surprisingly, 64% of men are last-minute planners for Valentine’s Day.

And a staggering 53% of women might reconsider their relationship status based on their V-Day haul.



Deborah Goldfarb

Debbie Goldfarb is the founder of Biz Made EZ and is a well-respected marketing and branding consultant working with both small and large businesses.