What color of underwear will you be wearing? And the things we do for luck in business

“Panties not best thing on earth but next to best thing on earth.” — Chinese Proverb

I’m not typically a believer but just in case the Chinese people got it right I’ve bought fresh-new red undies to wear on the 1st of February, Chinese New Year. As per tradition, doing so will bring you luck. And I do see a lot of Asians in LA who seem to have struck luck… loads of it.

However, my data-leaning, marketing-oriented brain as always is telling me to go beyond the silly practices of old… so red panties begone… and on to what’s happening now in the market. It’s time to rewrite the practices that we do to get lucky, not in the way you’re thinking, but in the business sense… and perhaps life in general.

There’s a few that could go on my do-for-luck list… start with a plan, do your research, network, have an online presence, keep learning, etc. And if you’ve been following my blogs, you can find all these tips on my previous articles. But like Baz Luhrmann advocating for sunscreen… if I could offer you only one tip for good fortune, it would be to DELEGATE, DELEGATE, and DELEGATE some more.

What is delegation?

Delegation is when you ask someone else to perform business related tasks for you.