Winning Together: What Entrepreneurs Can Learn from WNBA Team Dynamics

Deborah Goldfarb
4 min readSep 11, 2024

I think it’s great that girls have the WNBA to look up to now. “ — Candace Parker

If you’re anything like me, you’ve been practically glued to your TV this WNBA season. As we dive into the final, adrenaline-pumped weeks, the playoff picture is getting crystal clear, and wow, is the excitement real! This season has shattered records left and right, with a staggering 2.45 million fans tuning in on ESPN and viewership peaking at 3.09 million. The vibe is electric — kinda like the buzz we dream of sparking in our own business ventures, right?

Amidst all this buzz is Caitlin Clark, a rookie who’s lighting up the scoreboard. She’s smashed records as the fastest player in WNBA history to hit 100 three-pointers in a season. This past Wednesday, Caitlin led the Indiana Fever to a 93–86 victory over the Los Angeles Sparks, racking up 24 points, 10 rebounds, and 10 assists for her second career triple-double. Talk about clutch! Caitlin’s under-pressure performance and her knack for uplifting her team are exactly the leadership and teamwork chops we strive to emulate in the business world.

But this season is more than just a display of athletic prowess; it’s a powerful nod to the magic of teamwork. Just like Caitlin depends on her team, successful entrepreneurs rely on a diverse team…

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Deborah Goldfarb
Deborah Goldfarb

Written by Deborah Goldfarb

Debbie Goldfarb is the founder of Biz Made EZ and is a well-respected marketing and branding consultant working with both small and large businesses.